How big is the kids scooter market?

15 Apr.,2024

 

NEW YORK, Sept. 4, 2023 /PRNewswire/ -- The kids scooter market is estimated to grow at a CAGR of 5.42% between 2022 and 2027. The market size is forecast to increase by USD 14.38 million, according to Technavio. North America is estimated to contribute 33% to the growth of the global market during the forecast period.  The growing awareness of the negative effects of obesity and the increasing prevalence of childhood obesity is leading parents to focus on outdoor activities for their children from an early age. This shift is expected to drive demand for push-and-pull toys that encourage or require physical interaction, such as children's scooters. Hence, these factors are expected to drive market growth in the region during the forecast period. For Comprehensive details on the market size of the historical period(2017 to 2021) and forecast period (2023-2027) - View the Sample report

Technavio has announced its latest market research report titled Global Kids Scooter Market 2023-2027

Company Landscape

The kids scooter market is fragmented; the companies are competing with competitors and are trying to get greater market share. The market is growing, and the chances of new entrants cannot be overlooked. The major companies have well-established economies of scale and market presence and generally rely on positioning technological advances, and the price of the products -The report provides a full list of key companies, their strategies, and the latest developments. Buy Now

Market Dynamics

Key Driver

The growing popularity of character theme products is a key factor driving market growth. The appearance of more and more entertainment programs and TV channels for children is driving the demand for children's scooters. The introduction of new cartoon characters through platforms such as Disney Junior, Cartoon Network, POGO, Nickelodeon, and Fox Kids is driving sales of licensed products. Examples include products such as the 12-Volt Hello Kitty battery-powered SUV, the Disney Minnie 6-Volt battery-powered vehicle, and the Minion 6-Volt Little Quad battery-powered electric vehicle. Hence, these factors are expected to drive market growth during the forecast period.

Major Trend - Consumers' shift toward an active and healthy lifestyle is a major trend in the market.

Significant Challenge - The emergence of e-games replacing traditional toys and games is a significant challenge restricting market growth.

Technavio has identified key trends, drivers, and challenges in the market, which will help clients improve their strategies to stay ahead of their competitors. - View Sample Report

Company Profiles

The kids scooter market report includes information on the product launches, sustainability, and prospects of leading companies including Banwood SL, Decathlon SA, Doctor Scooter, Dorel Industries Inc., Fuzion Pro Scooters, Globber, Hebei Jiangwo Trading Co. Ltd., Hiboy, Jetson Electric Bikes LLC, Micro Mobility Systems AG, Neeta and Sons, R for Rabbit Baby Products Pvt. Ltd., Radio Flyer Inc., Razor USA LLC, Segway Inc., Smoby Toys SAS, Swifty Scooters, Taizhou Huangyan Gerui Vehicle Co. Ltd., UBOARD India, and Xiaomi Communications Co. Ltd.

Market Segmentation

This kids scooter market report extensively covers market segmentation by type (2 wheels, 3 wheels, and 4 wheels), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa).

  • The market share growth in the 2 wheels segment will be significant during the forecast period. A typical two-wheeled scooter consists of a two-wheeled deck, a handlebar for steering, and a brake. When looking for a two-wheeled children's scooter, there are several features to consider. This includes checking the vehicle's age and weight specifications to make sure it's appropriate for your child's height and stage of development, as well as choosing the right wheel size based on your preferences. In addition, consumers evaluate these factors based on their own preferences and the needs of their child. Hence, these factors are expected to drive segment growth during the forecast period.

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Kids Scooter Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 5.42%

Market growth 2023-2027

USD 14.38 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

4.99

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 33%

Key countries

US, Canada, China, Germany, and the UK

Competitive landscape

Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks

Key companies profiled

Banwood SL, Decathlon SA, Doctor Scooter, Dorel Industries Inc., Fuzion Pro Scooters, Globber, Hebei Jiangwo Trading Co. Ltd., Hiboy, Jetson Electric Bikes LLC, Micro Mobility Systems AG, Neeta and Sons, R for Rabbit Baby Products Pvt. Ltd., Radio Flyer Inc., Razor USA LLC, Segway Inc., Smoby Toys SAS, Swifty Scooters, Taizhou Huangyan Gerui Vehicle Co. Ltd., UBOARD India, and Xiaomi Communications Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Distribution Channel

7 Market Segmentation by Type

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Company Landscape

12 Company Analysis

13 Appendix

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Technavio Research
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Website: www.technavio.com

Global Kids Scooter Market 2023-2027

Cision

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SOURCE Technavio

North America Kids E Scooter Market, By Type (2 Wheel and 3 Wheel), Design (Foldable and Unfoldable), Foot Platform (Less Than 3.5 Feet, 3.5 Feet, 5 Feet, and Others), Material (Industrial-Grade Aluminum Alloy, Carbon Fiber, Plastic, and Composite), Age (5 - 8 Years, 8 - 12 Years, and Less Than 5 Years), Industry Trends and Forecast to 2030.

North America Kids E Scooter Market Analysis and Size

The North America kids E scooter market is expected to grow significantly in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 5.4% in the forecast period of 2023 to 2030 and is expected to reach USD 231,844.22 thousand by 2030. The major factor driving the growth of the kids E scooter market is the rising popularity of kids E scooter products among the kids, and growing awareness regarding the properties of the kids E scooter products.

A kids E scooter is a small, board-based vehicle with two or three little wheels attached to the bottom and a long, vertical handle attached to the front wheel. The scooter's design allows the user to push against the ground with one foot while standing with the other foot on the board and moving the handle to control propulsion. Scooting assists in the development of numerous mechanical and technical abilities as well as mobility, height, immunity, self-confidence, and traffic awareness.

The North America kids E scooter market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.

Report Metric

Details

Forecast Period

2023 to 2030

Base Year

2022

Historic Years

2021 (Customizable to 2020 - 2015)

Quantitative Units

Revenue in USD Thousand

Segments Covered

By Type (2 Wheel and 3 Wheel), Design (Foldable and Unfoldable), Foot Platform (Less Than 3.5 Feet, 3.5 Feet, 5 Feet, and Others), Material (Industrial-Grade Aluminum Alloy, Carbon Fiber, Plastic, and Composite), Age (5 - 8 Years, 8 - 12 Years, and Less Than 5 Years)

Countries Covered

U.S., Canada, and Mexico

Market Players Covered

Razor USA LLC, Globber, Pacific Cycle Inc., UBoard, HEBEI JIANGWO TRADING CO. LTD., SEGWAY, Hiboy, SWAGTRON, SmooSat Inc., and Hover Pro., among others.

Market Definition

Kids E scooters are effectively downsized versions of adult E scooters, designed for easy-to-ride, with smaller frame sizes. One of the key drivers of the evolution of kids electric scooters has been the advancement of technology. As technology has improved, so have the capabilities of electric scooters. For example, the development of stronger and more efficient motors has allowed for longer ranges and faster speeds, while improvements in battery technology have resulted in longer battery life.

The popularity of kids electric scooters has also been driven by a growing interest in eco-friendly modes of transportation. Electric scooters do not produce emissions, making them a more environmentally friendly option compared to traditional gas-powered vehicles. This has made electric scooters, including kids electric scooters, an attractive option for families who are looking to reduce their carbon footprint.

Kids electric scooters are fun to ride. With their smooth, effortless acceleration and the ability to reach speeds of up to 15 mph or more, electric scooters provide an exciting and thrilling ride. Plus, with a wide range of styles and colors to choose from, there is a kids electric scooter to suit every child’s tastes and interests.

North America Kids E Scooter Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

  • The growing popularity of E scooters among children encourages their use

An electric scooter is really enjoyable to ride and can perform tasks that no other toy can. It may provide hours of amusement for children and make them believe they have superpowers. It's simple to use and doesn't take much knowledge or talent to operate, making it ideal for kids starting to ride.  It is transportable. Electric scooters are tiny enough to fit into the trunk of a car if necessary, eliminating the need to carry them around. It boosts self-esteem. Knowing how to operate an electric scooter can increase their self-esteem and give them more confidence. It aids in the development of coordination abilities. Electric scooters need balance and coordination abilities that most children do not develop through other toys or hobbies, such as playing computer games or watching television shows all day. Electric scooters are safe to operate in public places such as sidewalks, roadways, and parking lots.

  • The rapid growth of technology and the manufacture of innovative electric scooters

Consumer demand has also contributed to the advancement of kids' electric scooters. As more people became interested in electric scooters, producers were forced to create new and unique items to match the demand.  Companies are even focused on decreasing scooter weight by substituting metals with plastic. Plastic is more durable and has a longer shelf life than metal. Furthermore, firms are developing three and four-wheeled scooters. This would also be beneficial to physically challenged children. As a result, there is a broad variety of scooters on the market, ranging from simple versions to more complex scooters with various functions. 

  • The growing desire among parents to improve their children's health

Riding an E scooter has the dual function of keeping kids healthy and having fun. They had a lot of fun whizzing around on these eco-friendly small technological creations. Electric scooters for kids provide hours of enjoyment while also developing their abilities and inventiveness. E scooters assist children in staying fit and improving their metabolism.  Riding E scooters on a regular basis will result in rapid bone and muscular growth, as well as increased strength. While parents engage in regular activities such as jogging or running, their children may ride side by side on the E scooter. As a result, kids will not be bored; they will like riding their electric scooters as much as their parents will enjoy exercising. 

Opportunities

  • The rise in R&D and investment levels for manufacturing

In recent years, the research and development field has grown in importance as rivalry among E scooter market competitors has compelled them to do R&D operations in order to invest, create, and offer new goods and services. Investment in electric scooters and electric bike firms is picking up.  As the popularity of electric scooters grows, so do the concerns associated with them. To delay the occurrence of those difficulties in electric scooters, producers must conduct further research, raise finances, and devote money and time to constructing or updating new and existing electric scooters in accordance with current trends.

Investment and R&D could be very beneficial in resolving issues such as battery issues, charging issues, run time issues, light weighted and balanced body, easy to use and carry, foldable or fixable, safety precautions, water resistant, lighting, cost-effective, higher efficiency, easily repairable, and others. If manufacturers focus on the fundamental and sophisticated technology that has to be updated or upgraded, they may boost their output, profit, and everything else while also providing additional benefits to consumers.

  • Mergers and acquisitions are providing prospects in the field of children's electric scooters

Mergers and acquisitions (M&A) in the industry have the potential to increase the quality of products supplied to customers. These mergers and acquisitions have the potential to reshape the landscape of electric scooters. When smaller electric scooter firms run out of money, the larger corporations may buy them out at bargain rates. Not only would smaller scooter startups be appealing candidates for acquisition, but major companies may also intend to integrate them with other companies and purchase to market rentable scooters. The acquisition provides the potential to widen electric scooters for children in order to grow the next generation of children and lead in the electrification of motorcycles.

Restraints/Challenges

  • Alternative products that have a strong presence

Electric scooters may have some disadvantages over traditional scooters, such as batteries that wear out as they age and may require replacement if people forget to charge their scooter battery, kids getting into trouble while riding alone, possible breakdowns and short lifespan for some budget models, charge time that can be long, the range that may not be advertised, fast and powerful models that are too heavy and difficult to ride because it may be difficult for kids to balance or coordinate. Some E scooters have very short warranty periods, very few models do not fold, electric scooters are not permitted to ride in some areas such as highways or high traffic areas, E scooters should not be used in the rain or winter, good scooters are affordable but not trivially cheap, some scooters do not come with any lighting, many E scooters will struggle on steeper hills, accidents are always a possibility, repairs can be difficult, and there may be some minor health risks if people use.

  • Hidden environmental impact of electric scooters

Electric scooters do not pollute while used, but it is also important to consider how they are recharged. Scooters, for example, must be transported to a charging station, and this transportation, which is typically performed by vehicles, can have a major influence on the entire equation. Finally, because electric scooters are composed of scarce and possibly harmful components, recycling is essential.  As a result, users must take care of their batteries (and the vehicle cell itself), making them liable for a significant portion of pollution they cannot avoid - at least until the battery-recycling business matures.

Recent Development

  • In December 2022, SmooSat got recognition for its glorious performance and commendations across the media and web for its commitment to a greener future and empowering sustainability goals. It helped the company to create a sustainable future and to improve its presence worldwide.

North America Kids E Scooter Market Scope

The North America kids E scooter market is categorized based on type, design, foot platform, material and age. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

  • 2 Wheel
  • 3 Wheel

On the basis of type, the North America kids E scooter market is classified into two segments 2 wheel and 3 wheel.

Design

  • Foldable
  • Unfoldable

On the basis of design, the North America kids E scooter market is classified into two segments foldable, and unfoldable.

Foot Platform

  • Less Than 3.5 Feet
  • 3.5 Feet
  • 5 Feet
  • Others

On the basis of foot platform, the North America kids E scooter market is classified into four segments less than 3.5 feet, 3.5 feet, 5 feet, and others.

Material

  • Industrial-Grade Aluminum Alloy
  • Carbon Fiber
  • Plastic
  • Composite

On the basis of material, the North America kids E scooter market is classified into four segments industrial-grade aluminum alloy, carbon fiber, plastic, and composite.

Age

  • 5 - 8 Years
  • 8 - 12 Years
  • Less Than 5 Years

On the basis of age, the North America kids E scooter market is classified into three segments 5 - 8 years, 8 - 12 years, and less then 5 years.

North America Kids E Scooter Market Regional Analysis/Insights

The North America kids E scooter market is segmented on the basis of on type, design, foot platform, material and age.

The countries in the North America kids E scooter market are the U.S., Canada, and Mexico. U.S. is dominating the North America kids E scooter market in terms of market share and market revenue due to the growing awareness regarding the properties of the kids E scooter products in this region.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data. 

Competitive Landscape and North America Kids E Scooter Market Share Analysis

The North America kids E scooter market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to The North America kids E scooter market.

Some of the prominent participants operating in the North America kids E scooter market are Razor USA LLC, Globber, Pacific Cycle Inc., UBoard, HEBEI JIANGWO TRADING CO. LTD., SEGWAY, Hiboy, SWAGTRON, SmooSat Inc., and Hover Pro., among others.

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How big is the kids scooter market?

North America Kids E Scooter Market Scope & Overview