“Little Can” The Spokesperson for Erican Canned Food, Powerful Alliance of the brand with Tomato paste, Sardines and other Canned Food.

At the 137th Canton Fair in China, a cute and endearing figure became the focus of the entire event, “Little Can” as the exclusive IP mascot of Hebei Erican Company, successfully opened up a new path for food exhibitions with its unique culture and interactive innovation way, injecting strong impetus into brand culture dissemination and market expansion.

At the 137th Canton Fair in China, a cute and endearing figure became the focus of the entire event, “Little Can” as the exclusive IP mascot of Hebei Erican Company, successfully opened up a new path for food exhibitions with its unique culture and interactive innovation way, injecting strong impetus into brand culture dissemination and market expansion.

"Little Can" is an intellectual property achievement of Hebei Erican Company, and its design inspiration comes from the company's core product - canned food. With a round head, a plump belly, big round eyes and a mischievous mouth, she is just a cute little metel tin. This creative and approachable image is not only a visual symbol of the brand, but also carries Hebei Erican's business philosophy of "ensuring quality in every weight and meeting demands with diverse styles", bringing the brand culture into the public eye in a vivid and lively way.

On this Canton Fair, Hebei Erican Enterprise meticulously created the "Little Can" IP-themed exhibition hall, deeply integrating brand elements into the exhibition hall design. From the storefront to the exhibition stand display, the cute figures of "Little Can" can be seen everywhere. Coupled with the fun copy and product display, it creates an immersive brand experience space. Meanwhile, staff members dressed in "Little Can" puppet costumes were shuttling around the exhibition site, interacting enthusiastically with the exhibitors and visitors. Sometimes the dolls warmly welcome visitors at the booth entrance, and sometimes they actively walk into the aisle to interact with the audience, waving, making heart shapes, and taking funny photos... A series of cute and funny actions quickly caught everyone's attention. Elder friends stopped to take photos one after another, and children were even more captivated by its charm. The interactive atmosphere on the spot was extremely lively.

During the interactive session, the "Little Can" dolls also distributed customized small gifts to the audience, further narrowing the distance with them. Some exhibitors excitedly kissed the forehead of "Little Can" and took precious group photos, bringing the joyous atmosphere on the spot to a climax. According to incomplete statistics, during the exhibition, over a thousand merchants and visitors interacted and took photos with "Little Can". The related photos and videos were widely shared on social media, bringing massive exposure to the brand.

As an enterprise deeply engaged in the export of canned food, Hebei Erican has accumulated over 15 years of rich export experience since its establishment in 2010. The company's main products include canned tomato paste, sweet corn, mushrooms, mackerel in tomato sauce, sardine in vegetable oil and luncheon meat, etc. The products are exported to regions such as Latin America, the Middle East and Africa. With high-quality products and a good reputation, our two own major brands, Erica and Bonjoy, have gained wide recognition in the international market.

The successful application of the "Little Can" is not only an innovative breakthrough for Hebei Erican in brand culture expression, but also a brand-new exploration of the marketing model for food exhibitions. By deeply integrating cultural creativity with exhibition activities and using IP images as a bond, emotional resonance with customers can be achieved, effectively enhancing brand recognition and customer trust, laying a solid foundation for subsequent business transactions.

The outstanding performance of "Little Can" at this Canton Fair is just a microcosm of Hebei Erican's innovative development. In the future, the company will continue to deeply explore the value of IP, convey brand culture and business philosophy in more creative ways, and write more brilliant chapters in the international market. We sincerely invite partners from all walks of life to pay attention to Hebei Ruineng and join hands to create a new future of win-win cooperation!