Why Printed Calendars are Still Relevant in the Digital Age

Everyone seems hooked into the digital world these days, with more and more people using calendars attached to their phone, their email, or various other options. However, 98% of homes and 100% of all businesses use at least one printed paper calendar. Why? They provide an easy way to see at a glance what is going on without having to log in and access a tiny screen on your phone, and they can also be use as great giveaway items to help promote your company brand.

You can’t give someone a digital calendar. You can’t host a photo shoot for a digital calendar. Digital calendars don’t let you enjoy a majestic mountain or a funny cartoon or a cuddly kitten every time you look at them. While the digital calendars can be handy in a pinch, or for when you are at work and need to keep track of assignments and meetings, most people still prefer the actual, paper printed calendar for everyday use.

You can definitely utilize customized calendars by giving them to your customers and clients. In fact, a whopping 7-10% increase in client business can be achieved  when you usepromotional calendars (according to recent studies). How can you ensure that your paper printed calendar is having the desired effect?

First, look at who you are giving your calendars to. While your everyday customer is a good starting point, how about handing one to the professionals you see on a regular basis?  They might end up using it for their own business and client appointments. Chances like this come at the mechanic’s, doctor’s, dentist’s, chiropractor’s, salon hairstylist’s or manicurist’s or barber’s who make appointments constantly and could use a tracking system on their wall.

You can also hand out printed calendars at school recruitment events and job fairs, and provide them along with other handy items in goodie bags for new employee orientations. Encourage people to use them to track their schedules, showcase due dates for assignments, and remind them of appointments. People love receiving a promotional calendar because they will actually use them. Your benefit is in the fact that people who accept the gift of a calendar have a higher likelihood of purchasing products and services from the company that provided the calendar!

Don’t forget to have all of your contact information on each month of the printed calendars you give away so anyone seeking to contact you can do so with ease. This reinforces your brand and makes the most of your investment. Contact Viking to order custom printed calendars.